Synography preserves that realness, letting the actual touch of the artist’s hand come out in the brush strokes and texture of the paint.ģD printed copies of paintings are unusual, though not brand new, which is why General Public’s approach may take some by surprise, at least at first. With photography, nothing is lost in the transition from original to reproduction, unlike paintings, which lose their texture and a lot of their “realness” when transformed into a 2D print. She also compares it to a copy of a photograph.
She describes the original painting as a “sculpture mold,” from which multiple copies can be made. General Public uses a technology called Synography, developed by de Rossi with Fujifilm, which uses 3D printing to reproduce the texture and brushstrokes of a painting, rather than just a flat copy. Namely, the company intends to use 3D printing to make art collection accessible to the masses, rather than just the elite. A big selling point of the technology is that it makes what was once the providence of large corporations accessible to the general public – and General Public, actress Portia de Rossi’s new company, wants to do exactly that.
The technology democratizes creation and production, allowing people to create and customize their own products rather than buying them. The word “democratization” is often used when it comes to 3D printing. Portia de Rossi at General Public studios
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